Where the Wild Things Are scared away its competitors to claim the #1 spot this weekend. It was an expected win with its strong marketing and its universally theme of childhood. Its future is very uncertain however. It grossed $12 million on Friday, and only increased 2% on Saturday, which is incredibly weak for a family film in fall. This either means that has turned into a more adult film, had a significant fanbase, or could be suffering from some slightly bad word of mouth. I think it's most likely a combination of the three and will most likely finish with $90-100 million.
The big surprise of the weekend was definitely Law Abiding Citizen, which grossing $21 million. The action/thriller genre had been pretty empty for awhile, so Law Abiding Citizen definitely capitalized off of this and the "revenge" success of Taken. Paranormal Activity expanded excellently this weekend to nearly $20 million. Its run continues to be similar to The Blair Witch Project, which had a similar per theater average when it expanded to 1,000 theaters. Paranormal Activity is doing so well that is has a small chance of beating Saw VI next weekend!
Bringing up the top 5, The Stepfather exceeded most expectations and grossed a respectable $12 million. The picture escaped previous horror flops like Pandorum, Jennifer's Body, and Sorority Row by having the most relate-able main character along with a simple plotline.
Rank Movie - Weekend Gross (Change) My Projected Total
1. Where the Wild Things Are - $32.7 million (NEW) $93 million
2. Law Abiding Citizen - $21 million (NEW) $60 million
3. Paranormal Activity - $19.6 million (+148%) $120 million
4. Couples Retreat - $17.2 million (-50%) $105 million
5. The Stepfather - $11.6 million (NEW) $28 million
6. Cloudy with a Chance of Meatballs - $8 million (-30%) $129 million
7. Zombieland - $7.6 million (-49%) $80 million
8. Toy Story 3D - $3 million (-61%) $30.5 million
9. Surrogates - $1.9 million (-55%) $40 million
10. The Invention of Lying - $1.9 million (-43%) $18.5 million
My accuracy this weekend: 82.64% (ranked # 44)
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