Couples Retreat blew through most expectations and topped the weekend chart with an estimated $34.3 million. Vince Vaughn has become one of the most consistent comedic draws in recent years from Wedding Crashers ($210 million), Four Christmases ($120 million), The Break-Up ($118 million), and Dodgeball ($114 million). With mediocre word of mouth and even worse reviews, it came to a surprise to most who were expecting Couples Retreat to be around or under $30 million. Couples Retreat should be able to cross $100 million and most likely finish around $110 million since there are few comedies on the horizon.
The big weekend highlight was Paranormal Activity. The new Blair Witch-esque film played at only 160 theaters, versus Couples Retreat's 3,000 for comparison. Paranormal Activity despite in such few locations was able to gross $7.9 million and come in at #4. This is huge, and bodes well for Paranormal Activity's future. The buzz just keeps building, especially considering it only dropped 17% on Sunday, when most others movies dropped over 30%. I definitely think it has a great shot of becoming a huge hit and gross over $100 million, which would make it the first horror film to do so since The Grudge in 2004. The movie will be a huge profit either way, considering its budget was only $15,000.
On the holdovers, Zombieland had an awesome 2nd weekend hold of 40%, which is fantastic for the genre and shows its great word of mouth kicking in. Cloudy with a Chance of Meatballs continues to have great drops, losing only 27% of last weekend's gross. Where the Wild Things Are will be its first big competition and it will be interesting to see how it affects Cloudy. The Invention of Lying suffered the biggest drop in the top 10 like I guessed, due to big competition from Couples Retreat and its poor word of mouth.
Rank Movie - Weekend Gross (Change) My Projected Total
1. Couples Retreat - $34.3 million (NEW) $110 million
2. Zombieland - $14.8 million (-40%) $85 million
3. Cloudy with a Chance of Meatballs - $11.5 million (-27%) $120 million
4. Paranormal Activity - $7.9 million (+1,384%) $140 million
5. Toy Story 3D - $7.8 million (-38%) $30 million
6. Surrogates - $4.3 million (-41%) $39 million
7. The Invention of Lying - $3.3 million (-53%) $17 million
8. Whip It - $2.8 million (-40%) $14 million
9. Capitalism: A Love Story - $2.6 million (-41%) $14 million
10. Fame - $2.5 million (-45%) $24.5 million
My accuracy this weekend: 93.30% (ranked #3)
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