Monday, November 9, 2009

Best and Worst Poster Marketing of Upcoming Movies

Movie posters are an essential piece to every single movie ever released. When done right, a movie poster can provide a great indication of quality to a consumer and get them interested in a movie. On the other side, a bad movie poster doesn't create any attention and the entire point of the poster is lost. Here's what I view as the best posters for movies yet to be released, and just for fun, the worst!


THE BEST


2012 - A truly fantastic yet frightening image of an entire city going underwater. Paints the story perfectly of what could happen if the Mayans were right.


Alice in Wonderland - It won't be released until next spring, but Disney is already doing a great job of showing off their new, colorful zaniness of their live-action Tim Burton-directed Alice in Wonderland with a great poster of Johnny Depp as the Mad Hatter.


New Moon - A great teaser that very simply shows the story focus of the Twilight sequel.

THE WORST


When in Rome - This is about the scariest picture I've ever seen of Kristen Bell. No one would have any idea what this movie is about (or even care) other than a girl wishing to be so giant that she could eat a small taxi-car thing full of six men.



Extraordinary Measures - Words can't explain this awful, boring poster. That line down the back of Brendan Fraser over Harrison Ford's jacket breaks every design rule. Plus to top it off - is it a horror film (the dark red horror movie title font) or an inspirational drama (the tagline of "Don't hope for a miracle. Make One.")??


Avatar - Yes, this is only a teaser poster, but with less than two months away til the actual release date, this is all we have of the large $200+ million budgeted James Cameron film. Just a slightly creepy blue face. At least the trailer is good.

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